*A sample of the work completed for my independent study, a semester-long capstone project conducted for a client. I was responsible for securing a client and working with them to solve a business problem. The final deliverable was a presentation of my strategic recommendations to Old Navy's brand team.
Build brand love with customers by injecting Old Navy’s signature 'fun' into the in-store experience.
Consumer journey mapping
Retail experience analysis
Recollective focus group
Deck narrative & design