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Retail Refresh
Brand Strategist
Differing Decor
Snap and Share
Buddy Button
Trial
FITTING ROOMS
Differing Decor
Rather than every fitting room looking the exact same, adding various colourful accent walls will make the rooms more playful. It's an unexpected, fun surprise, that will encourage social sharing.
Snap and Share
Branded Snapchat filters geo-targeted to store locations will make sharing Old Navy styles more fun. Similar to Winners, Old Navy can encourage sharing styles with a hashtag (#ONPlayWithStyle) and select monthly store gift card winners. Instagram stickers can also be developed.
Aerie uses sticky notes to encourage shoppers to share body positive messaging with one another. Similarly, Old Navy can engage with shoppers to share playful tips.
Buddy Button
Looking for a second opinion on your outfit, but don't have a buddy shopping with you? A button installed in each fitting room will allow shoppers to request fashion advice from others in the fitting room.
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