top of page

Curious by Nature
Strategist by Trade

81388659212__AA7EED7B-1828-4206-BEF0-1500C47ECD43_edited.jpg
Walmart_edited_edited.png

I had no idea what I wanted to do with my life

When I was in kindergarten, I wanted to be a Walmart greeter. Mainly for the unlimited smiley face stickers. In grade school, it was an animal groomer. I loved dogs and my bedroom was even dog-themed, despite never actually owning one. In junior high, I thought it would be cool to be an actress… as depicted by a drawing I submitted to an art contest with the brief "design a stamp based on what you want to be when you grow up." (I won a scooter.) In high school, I thought maybe a police officer? Or a lawyer? A kinesiologist? An engineer?… I still wasn’t sure, so I decided to go to business school. In university, I was convinced I wanted to be a CPA. 

 

Looking back at that list of potential careers, the pattern was obvious: I never actually wanted one job. I just wanted to dive headfirst into new industries, solve different puzzles, and keep learning forever. So I got my Master’s in Brand Strategy and became a strategist. 

 

I’ve always been someone who loves learning as much as humanly possible about people and the world. For as long as I can remember, I jumped into everything I could, from sports teams to student council. I’ve also always been extremely curious. (Good thing I’m not a cat, or I’d be dead.) My Google search history is a chaotic mix of questions such as: “Why don’t all ducks fly south for the winter?” and “Where’s the highest per capita consumption of Jell-O?” I used to say if being a full-time student paid a salary, I’d be one forever. And with a career in strategy, I’m essentially a student for life. 

 

Today, along with being a strategist, I proudly hold the titles of wife, mom, runner, yogi, Diet Coke addict, trivia teammate, mini golf enthusiast, 1x battle Tetris champion, fun fact fan, and reigning Yahtzee streak winner. 

Experience

wftw.png

Words From The Woods

Strategic Planner | June 2021 - Present

raylogo.png

Ray Agency

Account Manager + Strategist | Sept 2020-June 2021

TRG.jpg

TRG

Brand Management/Strategy Intern | May 2019-Aug 2019

Education

logo.png

VCU Brandcenter

MSc Business (Branding) | August 2018-May 2020

mun logo.jpg

Memorial University

B.Comm Hons (Co-op) | September 2013-June 2018

bottom of page