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Brand Strategist

EXPERIENCE

SKILLS

Old Navy | Student Freelance Brand Strategist

San Francisco, CA | November 2019 - April 2020

Developed strategic recommendations for improving the in-store experience

Completed in-depth brand & consumer research

The Richards Group | Brand Management/Strategy Intern

Dallas, TX | May 2019 - August 2019

Clients: Charles Schwab, Edible Arrangements, Show Show, Keurig Dr. Pepper, Metro by T.Mobile, H.E.B

Worked with teams to conceptualize & execute national campaigns

Conducted primary & secondary research to craft pitch decks

Completed weekly competitive monitoring reports

Prepared & delivered creative briefs

Customer Journey Mapping

Focus Group Facilitation

Stakeholder Interviews

Competitive Analysis

Project Management

Product Innovation

Discussion Guides

Brand Positioning

Brand Strategy

Social Listening

Creative Briefs

Survey Writing

Client Pitching

Brand Audits

Deck Design

PricewaterhouseCoopers | Experienced Associate

St. John's, NL | January 2016 - August 2017

TOOLS

Completed financial statement audits across a wide range of industries: Automotive, Aerospace, Retail

Responsible for client communications 

EDUCATION

VCU Brandcenter | M.S. Business/Branding

Richmond, VA | August 2018 - May 2020

Recollective

Photoshop

Illustrator

Dimension

Keynote

Simmons

MRI

Excel

Brandcenter Scholarship Recipient (2018-2019; 2019-2020)

Harry Jacobs Scholarship & Cannonball Winner (2019)

Volunteer Student Ambassador

Student Worker

CERTIFICATIONS

Memorial University | Bachelor of Commerce Honours (Co-op)

St. John's, NL | September 2013 - June 2018

Harlow Program—Study Abroad, England (January 2017 - April 2017)

University Medal for Academic Excellence in Business

Enactus Memorial Leadership & Presentation Team

Varsity Cross Country Running Team

Dean's List (2013-2018)—GPA 3.93

Special Olympics Competition Coach

HubSpot Inbound Marketing

HubSpot Email Marketing

Google Tag Manager

Google AdWords

Google Analytics

SAY HELLO

FUN FACTS

I started my own small business

I'm addicted to cycling classes

I've travelled to 26 countries

I've won a World Cup