How can lululemon create healthier communities through its store locations?
Healthier Communities HeroX Challenge Submission
Case study submission
HeroX competition write-up
lululemon is seeking new and innovative ways to use its store locations to improve the mind, body, and local community at large.
Disrupt the industry by leaning into a whitespace that no other athleisure brand occupies -- the concept of rest and recovery.
Individuals feel guilty about taking a rest day.
Help active individuals achieve their goals through spaces that inspire them to make the most of their days off.
balance by lululemon is a space dedicated to an often overlooked aspect of fitness: rest. The space incorporates both passive and active methods of recovery to help address the needs of a wide range of guests.
lululemon's purpose is to elevate the world by unleashing the full potential in everyone of us. In order for individuals to achieve their goals and reach their full potential, they need to understand the importance of rest. The goal is to change the perception of rest and help educate communities on the role it plays in becoming the best version of yourself.
What's in the Space?