Help homesick Newfoundlanders feel closer to home.
My Role:

Kickstarter campaign 

Social media strategy

Secured suppliers

Product design


Etsy shop


Newfoundland is a province in Canada that is home to unique traditions, friendly people, and beautiful scenery. Due to the economy, young people are often forced to move away to find work, despite not wanting to leave their friends, families, and the place they call home.

Create a product that would allow Newfoundlanders who moved away feel closer and more connected to home.
A deck of Newfoundland themed playing cards -- A staple item in every Newfoundlander's home (or shed), and a key activity that brings us together.
EH B'Y Playing Cards

Designed to be as unique as the province they come from.


I talked to Newfoundlanders to figure out what reminded them of 'home.' 

I took Skillshare and Lynda tutorials to learn how to design in Creative Cloud.

I contacted numerous suppliers and secured one to print the cards.

I started a Kickstarter campaign to get backers for the project.

I took to social media (@ehby_nl) to spread the word. 

I designed 14 different pieces of Newfoundland inspired artwork for the front of the cards, and a traditional Newfoundland tartan print for the backs. 
In 24 days my Kickstarter campaign was 117% funded thanks to 80 backers who purchased a total of 111 decks of cards.  
The @eh_by Instagram account gained 1,488 followers. 
I opened an Etsy Shop to continue sales.
I started selling the cards through a local retailer in St. John's, NL. 
EH B'Y cards received significant media attention. I was featured on two radio shows and interviewed for a national news article.