Help homesick Newfoundlanders feel closer to home.
Social media strategy
Newfoundland is a province in Canada that is home to unique traditions, friendly people, and beautiful scenery. Due to the economy, young people are often forced to move away to find work, despite not wanting to leave their friends, families, and the place they call home.
Create a product that would allow Newfoundlanders who moved away feel closer and more connected to home.
A deck of Newfoundland themed playing cards -- A staple item in every Newfoundlander's home (or shed), and a key activity that brings us together.
EH B'Y Playing Cards
Designed to be as unique as the province they come from.
I talked to Newfoundlanders to figure out what reminded them of 'home.'
I took Skillshare and Lynda tutorials to learn how to design in Creative Cloud.
I contacted numerous suppliers and secured one to print the cards.
I started a Kickstarter campaign to get backers for the project.
I took to social media (@ehby_nl) to spread the word.